The Baby Club brings the types of activities taking place at baby groups all over the country into people’s homes. Each show is hosted by either Giovanna Fletcher or Nigel Clarke, who welcome six babies and their grown-ups and lead on-screen activities while encouraging viewers to join in at home.
The series is firmly rooted in academic research recognising how vital parent-baby attachment is to a child’s development.
In each programme parents, carers and their babies play together and grow while exploring everyday objects through activities, songs and stories.
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Giovanna Fletcher is a mum of three and wife to McFly front-man Tom Fletcher. She’s the Sunday Times No. 1 best-selling author of ‘Happy Mum Happy Baby’ which has led to a hugely successful podcast by the same name, featuring Giovanna in conversation with celebrity parents.
“Presenting The Baby Club has been an absolute pleasure. As a mother of three the importance of play-time and making special memories with babies and toddlers during those early stages is incredibly important to me.”
Nigel Clarke is a dad of two. He’s a well-known TV presenter and was a senior cast member of the hugely successful stage show STOMP and a member of the original London cast! Nigel is an accredited Peep baby group facilitator and is passionate about the benefits of parents and babies attending baby groups and spending quality time together.
“The Baby Club was a real gem to be a part of. It’s not often you find a programme that just warms your heart but this is definitely one. It speaks to all ages whether you are a parent, a child or a baby and I’m proud to be part of it.”
Presenting The Baby Club has been an absolute pleasure. As a mother of three the importance of play-time and making special memories with babies and toddlers during those early stages is incredibly important to me.
The Baby Club was a real gem to be a part of. It’s not often you find a programme that just warms your heart but this is definitely one. It speaks to all ages whether you are a parent, a child or a baby and I’m proud to be part of it.
We work with a range of consultants and experts across all stages of production.
Peeple is a national charity, whose main purpose is to support parents/carers, babies and children to learn together - by valuing and building on what families already do.
FYT is a small charity – based in the Wirral – supporting schools and nurseries to help them set up groups for parents and their children.
Based at the University of Sheffield, Jackie undertakes research on young children’s engagement with digital technologies in homes, communities and schools.
In Series 1 we have an episode that features each of the following everyday items.
When you’re watching The Baby Club with your little one we’d love you to join in with all the activities – so find the object for that episode, make sure it’s safe for baby to play with and then pop it in a soft bag or pillow case – you’re ready to go!
For ideas of more activities you can do with your baby similar to – or inspired by – the TV programmes, click on these links:
We are delighted that Rockpool Licensing is the licensing agency for The Baby Club.